Vacancies in Islamabad…The role of the Chief Commercial Officer at Pakistan Television Corporation Limited (PTVC) is a senior-level position responsible for overseeing all commercial activities and driving business growth across the network’s platforms. As the largest and pioneer television network in Pakistan PTVC operates across terrestrial cable and satellite platforms giving it a unique advantage in the competitive media industry. The CCO will be tasked with expanding PTVC’s market share optimizing revenue streams and enhancing business performance across both traditional broadcast and digital platforms. This position demands a strategic leader who can envision and implement commercial strategies that align with PTVC’s corporate objectives while also adapting to evolving trends in the media landscape.
The responsibilities of the Chief Commercial Officer include a broad spectrum of tasks designed to maximize PTVC’s profitability and brand reach. Leading and managing the sales teams the CCO will focus on generating sustainable revenue through advertising sponsorships partnerships and syndication. The role also entails identifying and leveraging growth opportunities particularly in digital media and international markets as PTVC seeks to expand its influence beyond traditional boundaries. This includes fostering strategic alliances and negotiating high-value deals with advertisers media buyers and corporate sponsors. The CCO will work closely with the marketing team to enhance PTVC’s brand image by developing targeted strategies that increase audience engagement and loyalty through integrated campaigns.
In terms of leadership and team development the Chief Commercial Officer will be responsible for mentoring and guiding the commercial sales and marketing teams. The CCO will set performance goals and establish key performance indicators in collaboration with HR to ensure a high level of productivity and accountability within the team. A key aspect of the role is fostering a culture of continuous learning and adaptability to respond to market trends and technological advancements. By building strong relationships with internal stakeholders such as finance and programming the CCO will facilitate cross-functional cooperation essential for PTVC’s operational success. Externally the CCO will engage with advertisers clients government bodies and industry regulators to build and maintain PTVC’s reputation in the media sector.
PTV Jobs Vacancies
| Job Detail | Requirements |
|---|---|
| Position | Chief Commercial Officer (CCO) |
| Date Posted | October 26, 2024 |
| Organization | Pakistan Television Corporation Limited (PTVC) |
| Job Industry | Media and Broadcasting |
| Last Date to Apply | November 7, 2024 |
| Qualification | Minimum 16 years of education in Marketing or Business Management |
| Experience | At least 15 years of relevant media industry experience |
| Working Hours | Full-time |
| Sector | Government |
Eligibilty criteria
| Eligibility Criteria | Details |
|---|---|
| Education | Minimum 16 years of education in Marketing or Business Management |
| Experience | At least 15 years of relevant experience in the media industry |
| Skills Required | Proven track record in commercial strategy development |
| Expertise in broadcast and digital media including advertising and partnerships | |
| Strong leadership and team management skills | |
| Excellent negotiation communication and interpersonal skills | |
| Analytical mindset with ability to use data for decision-making | |
| Competebncies | Strategic Vision and Leadership |
| Business Acumen and Financial Savvy | |
| Results-Oriented and Revenue-Driven | |
| Stakeholder Management and Relationship Building | |
| Innovation and Market Awareness | |
| Age Limit | 50 to 55 years as of the closing date of the advertisement |
Organization Name
- Pakistan Television Corporation Limited
Oragnization Overview
Pakistan Television Corporation Limited (PTVC) is the leading and most established television network in Pakistan offering a diverse range of services through terrestrial cable and satellite broadcasting. With a history of pioneering television broadcasting in the country PTVC has become an iconic name in the media industry. The organization holds a unique position as a public sector entity committed to delivering quality programming that reflects the cultural and social values of Pakistan. PTVC serves a broad audience with content that includes news entertainment sports and educational programming and plays a vital role in promoting national unity and awareness. As a government-owned entity PTVC operates with the mission to provide informative and engaging content accessible to every household across the country.
Over the years PTVC has expanded its reach and adapted to the changing media landscape by incorporating digital platforms alongside its traditional broadcast services. This has allowed PTVC to remain relevant in an increasingly digital world connecting with younger audiences and ensuring widespread accessibility of its programming. The corporation is not only a media provider but also a significant contributor to Pakistan’s cultural and media landscape supporting local talent and fostering a sense of national pride. With a strong focus on public service PTVC emphasizes quality integrity and authenticity in its broadcasting ensuring that it remains a trusted source of information and entertainment for millions of viewers.
Employment Type
- Contract Based
Salary Range
- 50K to 70K
Job Summary
The Chief Commercial Officer (CCO) position at Pakistan Television Corporation Limited (PTVC) is a senior executive role focused on driving all commercial activities to enhance the organization’s revenue generation and market presence. As the CCO you will be responsible for developing and implementing commercial strategies that align with PTVC’s corporate objectives and support its vision of being a leading media provider. This role involves a comprehensive oversight of sales marketing business development and partnership initiatives across PTVC’s diverse broadcast and digital platforms. The ideal candidate will bring a strategic mindset that leverages both traditional and digital media opportunities to expand PTVC’s market share and optimize revenue streams.
The CCO’s responsibilities extend to leading a team of professionals in sales marketing and business development to maximize revenue from advertising sponsorships partnerships and syndication. This includes identifying and capitalizing on growth opportunities in digital and international markets and fostering partnerships that increase PTVC’s brand reach. You will also work closely with the marketing team to develop strategies that improve brand awareness audience engagement and loyalty. The role requires a leader who can set performance goals establish key metrics and foster a culture of continuous learning and adaptability within the team. Strong negotiation and interpersonal skills are essential as you will engage with stakeholders such as advertisers government bodies and industry regulators to strengthen PTVC’s position in the media industry. .
Contact Information
| Information | Details |
|---|---|
| Organization URL | www.ptv.com.pk |
| Address | PTV Headquarters Main Constitution Avenue F-5/1 Islamabad, Pakistan |
| Phone Number | +92-051-9201403 |
| hr@ptv.com.pk |
Primary Responsibilties
The primary responsibilities of the Chief Commercial Officer at PTVC include developing and implementing commercial strategies that align with the company’s objectives and drive revenue growth across broadcast and digital platforms. The CCO will identify growth opportunities in both traditional and digital markets ensuring sustainable revenue streams through advertising sponsorships partnerships and syndication. This role involves managing and leading the sales team to maximize profitability overseeing negotiations with advertisers media buyers and corporate sponsors to secure high-value deals. The CCO will work closely with the marketing team to enhance PTVC’s brand and increase audience engagement by creating targeted marketing strategies.
Job Type
- Government
Application Process
- Visit the official PTVC website at www.ptv.com.pk.
- Go to Job Opportunities section.
- Download and review the detailed job description and requirements.
- Prepare an updated CV/Resume that highlights relevant experience and qualifications.
- Email your CV/Resume to hr@ptv.com.pk with the subject line “Application for Chief Commercial Officer.”
Frequently Asked Questions
What qualifications are required for the Chief Commercial Officer position?
Candidates need at least 16 years of education in Marketing or Business Management.
Is prior experience in the media industry necessary?
Yes at least 15 years of relevant experience in the media industry is required.
Will there be any assessments or tests during the hiring process?
Eligible candidates may be called for interviews or tests as part of the selection process.
Can I apply if I am currently employed?
Yes currently employed individuals can apply if they meet the eligibility criteria.
How will I know if my application has been received?
PTVC may contact shortlisted candidates for further steps in the hiring process.
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